Arne Freundt Is Announced As The New CEO Of Puma

Puma, the German shoes and athleisure organization, is making ready for the subsequent chapter via naming Arne Freundt as the business’s next CEO. Arne takes over as CEO of Puma from Bjrn Gulden, who has been with the enterprise since 2013.

Arne Freundt will take over as CEO of Puma SE in November 2022. Freundt turned into also named Chairman of the Supervisory Board’s Management Board. The German label has offered him a four-yr deal so one can begin on January 1, 2023. Freundt has served as Chief Commercial Officer on the Management Board when you consider that June 2021.

More on Puma’s new CEO, Arne Freundt, who has been with the German label for ten years. Freundt become born in Germany in 1980. He commenced his career with Siemens Advanta Consulting in March 2005 and remained there for six years as a Senior Project Manager until June 2011.

He started operating at Puma in July 2011 as part of the Global Director Strategy group. From January 2015 till December 2018, he served as Global Director of Retail and E-commerce. From January 2019 until May 2021, he became the General Manager of EMEA.

He turned into simply accelerated to CEO after being hired as Chief Commercial Officer in 2021. His academic career has been amazing, as he has attended EM Strasbourg Business School and HHL Leipzig Graduate School of Management.

Arne Freundt becomes CEO and Chairman of the Management Board of PUMA with immediate effect. https://t.co/ZQ0YXxPnxk pic.twitter.com/EMIAixnd6f

— PUMA SE (@PUMAGroup) November 8, 2022

What does everybody anticipate from Arne Freundt, the German label’s CEO? Freundt’s new put up has piqued all people’s interest, and they have extraordinary hopes for him. Hélodie Temple-Boyer, Chair of the Supervisory Board, remarked on Arne’s new role:

“With Arne Freundt taking over as CEO, we have a identified chief within the firm.” He has been diagnosed as a contender and is the proper choice to maintain Puma’s tremendously a success route at the same time as additionally accelerating the business enterprise’s pace. He loves the Puma own family and could paintings hard to assure that Puma stays the greatest companion for Puma’s shops, providers, and athletes.”

Freundt himself is ecstatic approximately his new position:“I recall myself lucky to have been granted this hazard by using the supervisory board to manage this high-quality enterprise with splendid humans and push Puma to the next stage.” [Gulden] has been an super leader, and I am grateful for our shared enjoy.”

Arne become formerly in price of Corporate Strategy and the Global Direct-to-Consumer department. Freundt turned into appointed CEO with immediate impact via the supervisory board, after it became announced that Bjrn Gulden might take over as CEO of Adidas on January 1, 2023.