who-owns-serta

Who owns Serta?

Serta is an American company based in Hoffman Estates, Illinois, that specializes in developing and manufacturing mattresses. Serta is the largest mattress brand in the United States and offers four main types of mattresses, traditional innerspring, gel-infused memory foam, and hybrid mattresses which combine both, and the Salt Lake City plant exclusively produces a Talalay…

Serta is an American company based in Hoffman Estates, Illinois, that specializes in developing and manufacturing mattresses. Serta is the largest mattress brand in the United States and offers four main types of mattresses, traditional innerspring, gel-infused memory foam, and hybrid mattresses which combine both, and the Salt Lake City plant exclusively produces a Talalay Latex collection.

Serta and Simmons have been sister companies since 2010, jointly owned, often competing, but pursuing similar dreams. Serta Simmons Bedding is always awake to new possibilities. And our joint promise is one of wellness, giving everyone the sleep they need to live the lives they want.

who-owns-sertaWho owns Serta?

Serta products are used extensively in the lodging industry, with Hilton Worldwide and Wyndham Worldwide among its customers. The company is famous for its “Counting Sheep” advertising campaign which was animated by Aardman Animations and first created in 2000. The counting sheep are shown to be desperate for work in wanting people to sleep at night but get frustrated whenever they found out people have a Serta mattress.

Serta was founded in 1931, the year Serta introduced its Perfect Sleeper mattress. Since that time, Serta has continued to deliver industry firsts, the Sertapedic mattress in the 1950s; a continuous coil innerspring design in the 1980s; and the breakthrough iComfort Sleep System featuring the latest in gel memory foam technology in 2011.

 

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